ANALISIS DETERMINAN MINAT INDIVIDU DOSEN DAN MAHASISWA TERHADAP BANK SYARIAH

Taufikur Rahman

Abstract


This study empirically examined the effect of attitude, subjective norms and
Perceived Behavioural Control to intention and intention to actual behavior
of syaria banking transactions. This study used survey method to collected
data. The respondents of this study are lecturers that worked at STAIN
Salatiga and students that studied at study program of syaria banking STAIN
Salatiga. Of the 100 questionnaires sent, questionnaires were completed and
returned are 86 questionnaires. Dependence methods has used to statistic
test in this study. This study has utilized simple regression and multiple
regression analysis to analyze the effect of attitude, subjective norm and
Perceived Behavioural Control to intention and intention to actual behavior
of syaria banking transactions. Data will be process by stepwise method and
enter method of Statistic Program for Social Sciences (SPSS). The result of
this study suggest that empirically attitude, subjective norm dan perceived
behavioural control partially and simultaneously has a positif and significant
impact to intention of syaria banking transactions. Intention variable also
has a positif and significant impact to actual behavior of syaria banking
transactions.


Keywords


Attitude, subjective norm, Perceived Behavioural Control, intention, Theory of Planned Behavioural (TPB)

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DOI: https://doi.org/10.18326/muqtasid.v5i1.53-74

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MUQTASID Jurnal Ekonomi dan Perbankan Syariah IAIN SALATIGA p-ISSN: 2087-7013, e-ISSN: 2527-8304