Manajemen Strategi Koperasi Jasa Keuangan Mikro Syariah (KJKS) Studi Kasus di Baitul Mal Wat tamwil (BMT) Syariah Sejahtera Boyolali

Dwi Harmoyo

Abstract


The purposes pf the research are: (1) to analyze the external factor and
internal factor of KJKS BMT Syariah Sejahtera. (2) To analyze the strengthen,
weaknesses, opportunity, and threat of KJKS BMT Syariah Sejahtera. (3)
To formulate the alternative strategic management of KJKS BMT Syariah
Sejahtera. The research uses descriptive qualitative method approach about
strategy management of KJKS BMT Syariah Sejahtera with business
environment analysis approach that consists of external environment and
internal environtment. The external environment consists of general
environtment such as: politic, economic, social, and technology (PEST) and
also industrial environment. Internal environmen tcosists of oganization aspek, moneter, weaknesses, opportunity and threat (SWOT Analysis) are formulated in alternatif strategic mangement of KJKS BMT Syariah Sejahtera. The result of the research show that general environment of KJKS BMT Syariah Sejahtera shows a good enaugh prospect. Industrial environment shpws that there isi any high competition. Internal environment shows that KJKS BMT Syariah Sejahtera has three primer competitions. Based on the SWOT Analysis, shows that in SWOT – 4K quadrant, the position of KJKS BMT Syariah Sejahtera in the I quadrant in 0,09 position for strengthen-weaknesses and 2,40 for opprtunity-threat. The position shows that the alternative strategic mangement that can be done by KJKS BMT Syariah Sejahtera is the growth strategy in corporate strategy and focus strategy in business strategy. The result of the research is aspcted useful for KJKS BMT Syariah Sejahtera and others micro syariah finance, and also for the writer


Keywords


Strategic Management, Business Environment, SWOT Analysis

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DOI: https://doi.org/10.18326/muqtasid.v3i2.299-317

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