Email this article 
Exploring the Motive of Muslim Consumers’ Intention Toward Goat’s Milk Purchasing in Malaysia: A Focus Group Interview
Abstract
Abstract
This study aims to conceptualize the motive of Muslim consumers’ intention toward goat’s milk purchasing in Malaysia. Two focus group discussion sessions involving 10 existing Muslim consumers’ who are purchased goat’s milk were conducted. Preliminary findings from this qualitative study showed that health and price played a significant role in Muslim consumers’ intention toward purchasing goat’s milk. Other three motives of Muslim consumers’ intention toward purchasing goat’s milk is taste, religiosity and nutritious. Recommendation for future studies is provided at the end of the paper.
Abstrak
Kajian ini bertujuan untuk mengenal pasti motif niat pengguna Islam terhadap pembelian susu kambing di Malaysia. Kajian lepas yang berkaitan telah dibincangkan dan dua sesi perbincangan kumpulan berfokus melibatkan 10 orang pengguna Islam yang membeli susu kambing telah dijalankan. Penemuan awal dari kajian kualitatif ini menunjukkan bahawa faktor kesihatan dan harga memainkan peranan penting dalam niat pengguna Islam untuk membeli susu kambing. Tiga lagi motif niat pengguna Islam terhadap pembelian susu kambing adalah rasa, agama dan khasiat. Cadangan untuk kajian masa depan disediakan pada bahagian akhir artikel.
Keywords
Full Text:
PDFReferences
Becker, T., Benner, E., & Glitsch, K. (2000). Consumer Perception of Fresh Meat Quality in Germany, British Food Journal, 102(3), 246-266, DOI: https://doi.org/10.1108/00070700010324763.
Bergeaud-Blackler, F., & Bonne, K. (2006). D’une Consommation Occasionnelle A` Un Re´Gime Halal: Quelles Conse´Quences Sur La Sante´. Migrations Sante´, 129(1).
Bihaqi. S. M., & Jalal, H. (2010). Goat Odour in Milk and Its Prevention, Research Journal of Agricultural Sciences, 1, 487-490.
Bonne, K., & Verbeke, W. (2006). Muslim Consumer’s Attitude Towards Meat Consumption in Belgium: Insights from A Means-end Chain Approach. Anthropology of Food, 5, 1–24.
Bonne, K., Vermeir, I., Bergeaud-Blackler, F., & Verbeke, W. (2007). Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), 367–386, DOI: https://doi.org/10.1108/0070700710746786.
Chang, L. L., Rahman, A. H., Rahman, Z. A., Aris, M. S. M., Siew, H. K., & Rani, M. D. M. (2016). Effects of Nutritional Health Consciousness on Consumer’s Goat Milk Consumption. Man in India, 96(11), 4523-4537.
Chaubey, D. S., & Zafar, S. M. T. (2010). Consumer Buying Motives and Perceptions of Mobile Phone Services: A Study of Consumers of Uttrakhand. Pragyan, 8(1), 1-14.
Department of Veterinary Perak. (2015). Perbandingan Komposisi Susu Kambing Dengan Lain-Lain Susu. Laporan Kajian Perbandingan Susu di Malaysia. (Accessed on February 3, 2018).
Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20 (7-8), 683-712, DOI: https://doi.org/10.1362/0267257041838728.
Fotopoulos, C., & Krystallis, A. (2002). Purchasing Motives and Profile of the Greek Organic Consumer: A Countrywide Survey. British Food Journal, 104(9), 730-765, DOI: https://doi.org/10.1108/00070700210443110.
Gagic, S., Jovičić, A., Tešanović, D., & Kalenjuk, B. (2014). Motives for Food Choice Among Serbian Consumers. Economics of Agriculture, 1, UDC: 641.033:366.1(497.11).
Gerritsen, A. (2011). Focus Group Discussions – A Step-by-Step Guide. University of Limpopo and VLIR project South Africa.
Ghauri, P. N., & Grønhaug, K. (2002). Research Methods in Business Studies: A Practical Guide. (2nd edition), London: FT Prentice Hall Europe.
Guney. I., & Ocak, S. (2013). Consumers’ Preference for Goat Milk in Turkey. Global Advanced Research Journal of Agricultural Science, 2(7), 181-188.
Haenlein, G. F. W. (2004). Goat Milk in Human Nutrition. Small Ruminant Research. 51(2), 155-163, DOI: https://doi.org/10.1016/j.smallrumres.2003.08.010.
Haris, A., & Kamarubahrin, A. F. (2016). A study of Malaysian Education and Purchasing Patterns on Prophetic Foods. In Yusoff, M. Y.,
Ahmad, K., & Abd Razak, M. 4 (207-216). Research on Foods: Nabawi and Scientific Perspective. The International Conference on Food Research Based on Sunnah Nabawiah. University Malaya, Kuala Lumpur.
Haris, A., Kefeli, Z., Ahmad, N., Daud, S. N. M., Muhamed, N. A., Shukor, S. A., & Kamarubahrin, A. F. (2017). Consumers’ Intention to Purchase Dates: Application of Theory of Reasoned Action (TRA). Malaysian Journal of Consumer Family Economics, 20, 1 - 15.
Harden, C. J., & Hepburn, N. J. (2011). The Benefits of Consuming Goat’s Milk. Centre for Food Innovation, Sheffield Business School, Sheffield Hallam University, South Yorkshire, England. pp. 14.
Hung, Y., Verbeke, W., & de Kok, T. M. (2016). Stakeholder and Consumers’ Reactions Towards Innovative Processed Meat Products: Insights from A Qualitative Study About Nitrite Reduction and Phytochemical Addition. Food Control, 60, 690-698.
Imam Muslim, translation by Abdul Hamid Siddiqui, Volume: The Book of Drinks (Kitab Al-Ashriba), Number 498.
Jerop, R., Kosgey, I. S., Owuor, G. O., & Chelanga, P. K. (2013). Consumers’ Willingness to Pay for Dairy Goat Milk in Siaya County, Kenya. Livestock Research for Rural Development, 25, Article #123. [Online] Available: http://www.lrrd.org/lrrd25/7/jero25123.htm.
Kamarubahrin, A. F. (2019). Muslim Consumer Intention toward Goat Milk Purchasing Behaviour in Malaysia: A Preliminary Findings. International Journal of Management, Accounting and Economics, 6(1), 62-79.
Kamarubahrin, A. F., Haris, A., Shukor, S. A., & Shaari, J. A. N. (2018). A Review on Critical Success Factors in the Dairy Sector. Advanced Science Letters, 24, 338-341.
Krueger, R. A., & Casey, M. A. (2000). Focus groups: A Practical Guide for Applied Researchers. (3rd ed.). Thousand Oaks, CA: Sage Publication.
Krueger, R. A. (2002). Designing and Conducting Focus Group Interviews. University of Minnesota. 1-18.
Kumar, A. A., & Babu, S. (2014). Factors Influencing Consumer Buying Behaviour with Special Reference to Dairy Products in Pondicherry State. International Monthly Refereed Journal of Research in Management and Technology, 3(1), 65-73.
Kurajdova, K., & Petrovicova, J. T. (2015). Literature Review on Factors Influencing Milk Purchase Behaviour. International Review of Management and Marketing, 5(1), 9-25.
Leipamaa-Leskinen, H. (2007). Contradictions in Food Consumption. International Journal of Consumer Studies, 31(6), 597–602, DOI: https://doi.org/10.1111/j.1470-6431.2007.00614.x.
Miller, L., Soederberg, M., & Cassady, D. L. (2015). The Effects of Nutrition Knowledge on Food Label Use. A Review of the Literature. Appetite, 9(2), 207-216, DOI: 10.1016/j.appet.2015.05.029.
Mukhtar, A., & Butt, M. M. (2012) Intention to Choose Halal products: The Role of Religiosity. Journal of Islamic Marketing, 3(2), 108–120, DOI: https://doi.org/10.1108/17590831211232519
Park, Y. W., & Haenlein G. F. W. (2007). Goat Milk, Its Products and Nutrition. In Hui YH (ed.): Handbook of Food Products Manufacturing. John Wiley New York, NY: pp. 447–486.
Rani, M. D. M., Umar, N. S., Ramli, S., Rahman, Z. A., Abdullah, M. Y., & Salleh, N. M. (2016). Knowledge of Prophetic Food Consumption in Malaysia: Halal, Health Benefits and Practices. Contemporary Issues and Development in the Global Halal Industry, 45, 499-508.
Santoso, S. I., Setiadi, A., Kisworo, A. N., & Nuswantara, L. K. (2012). Analysis Various Factors that Influence the Purchasing Behaviour of Goat Milk in Bogor Regency, Indonesia. International Journal of Engineering and Technology, 12(5), 124-131.
Shan, L. C., Regan, A., Monahan, F. J., Li, C., Murrin, C., Lalor, F., Wall, P. F., & McConnon, A. (2016) Consumer Views on “Healthier” Processed Meat, British Food Journal, 118(7), 1712-1730, https://doi.org/10.1108/BFJ-11-2015-0447.
Siew, H. K., Rahman, H. A., Rahman, Z. A., Haris, A., Chang, L. L. & Rani, M. D. M. (2016). A Mediating Effect of Food Neophobia toward Purchase Intention of Goat Milks among Malaysians Consumers. Man in India. 96(11), 4539-4552.
Solomon, M. R., Bamossy, G., Askegaard, S., & Hogg, M. K. (2006). Consumers’ Behaviour. A European Perspective. (3rd ed). Harlow, England, New York: Financial Times/Prentice Hall.
Tobin, B. D., O'Sullivan, M. G., Hamill, R., & Kerry, J. P. (2014). European Consumers’ Attitudes on The Associated Health Benefits of Nutraceutical-Containing Processed Meats Using Coenzyme Q10 as A Sample Functional Ingredient. Meat Science, 97(2), 207-213.
Turconi, G., Rossi, M., Roggi, C., & Maccarini, L. (2013). Nutritional Status, Dietary Habits, Nutritional Knowledge and Self-Care Assessment in a Group of Older Adults Attending Community Centres in Pavia, Northern Italy. Journal Human Nutrition Dietary, 26, 48–55.
Yangilar, F. (2013). As a Potentially Functional Food: Goats Milk and Products. Journal of Food and Nutrition Research, 1(4), 68-81. DOI:10.12691/jfnr-1-4-6.
Yusoff, S. H., & Shukor, S. A. (2018). Exploring Motive of Purchasing Halal Cosmetic and Personal Care Product Among Muslim Women: A Focus Group Interview. In Supaat, D. I., Abdul Ghafar, A., & Wook, I. 25(260-268). Contemporary Issues: Islam and Science. USIM Press.
Ulusoy, B. H. (2015). Nutritional and Health Aspects of Goat Milk Consumption. Akademik Gıda, 13(1), 56-60.
Umar, N. S., Rani, M. D. M., Rahman, Z. A., Aripin, K. N. N., Adnan, F. H., Aris, M. S. M., & Salleh, M. N. (2017). Goat’s Milk Consumption Among Muslim Malaysian Residents in Pulau Langkawi, Kedah. Advanced Science Letters, 23(5). 4660-4663.
Utami, H. D. (2014). Consumers’ Behaviour Toward Goat Milk and Its Processed Products in Malang, Indonesia. Journal of International Food and Agribusiness Marketing, 26(1), 1-12.
DOI: https://doi.org/10.18326/muqtasid.v10i1.30-39
Refbacks
- There are currently no refbacks.
MUQTASID by http://muqtasid.iainsalatiga.ac.id/ is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
MUQTASID Jurnal Ekonomi dan Perbankan Syariah UIN SALATIGA p-ISSN: 2087-7013, e-ISSN: 2527-8304
