Factors Influencing on Job Preference among Shariah Banking Student

Rosana Eri Puspita

Abstract


Abstract

The aim of this study is to predict factors influencing in job preference among Shariah Banking Student at disruption era. There are two variables to predict the factors, knowledge about sharia banking career and attitude. This study used a quantitative approach and online survey as the data collection technique. The result showed that intention is influenced by attitude and knowledge. This research provided a suggestion for managers of Islamic banking programs to carry out two approaches to marketing it, namely the consumer approach and product approach. The consumer approach was carried out by transferring knowledge about broader job prospects in this era and conducting market sensing. While the product approach was done by compiling a curriculum that is always updated with the needs of markets that are moving rapidly in this era. This study is limited to only on sharia banking student. The limitation of this study is the absence of testing of factors other than knowledge and attitudes that contribute to predicting intentions.

Abstrak

Tujuan dari penelitian ini adalah memprediksi faktor yang mempengaruhi preferensi pekerjaan pada mahasiswa Perbankan Syariah di era disrupsi. Ada dua variabel untuk memprediksi faktor-faktor tersebut, yaitu pengetahuan tentang karir kerja perbankan syariah di era dan sikap. Pendekatan kuantitatif diadopsi dalam penelitian ini. Pengumpulan data dilakukan dengan survei online. Penelitian ini menggunakan pendekatan kuantitatif dengan mengetahui pengaruh antar variabel. Hasil penelitian menunjukkan bahwa niat dipengaruhi oleh sikap dan pengetahuan. Penelitian ini memberikan saran bagi manajer program perbankan syariah untuk melakukan dua pendekatan untuk memasarkannya, yaitu pendekatan konsumen dan pendekatan produk. Pendekatan konsumen dilakukan dengan mentransfer pengetahuan tentang prospek pekerjaan yang lebih luas di era ini dan melakukan penginderaan pasar. Sedangkan pendekatan produk dilakukan dengan menyusun kurikulum yang selalu diperbarui sesuai dengan kebutuhan pasar yang bergerak cepat di era ini. Penelitian ini terbatas hanya pada siswa perbankan syariah. Keterbatasan penelitian ini adalah tidak adanya pengujian faktor selain pengetahuan dan sikap yang berkontribusi untuk memprediksi niat.



Keywords


knowledge; attitude; intention; sharia banking

Full Text:

PDF

References


Agueria, D. A., Terni, C., Baldovino, V. M., & Civit, D. (2018). Food Safety Knowledge, Practices and Attitudes of Fishery Worker in Mar Del Plata, Argentina. Food Control. https://doi.org/10.1016/j.foodcont.2018.03.028.

Apriyani. (2016, Mei 4). Nasib Kantor Bank di Era Digital. Retrieved from http://infobanknews.com/nasib-kantor-bank-pada-era-digital/.

Baron, R. M., & Kenny, D. A. (1986). The Moderator-Mediator Variable Distinction in Social The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.

Cheah, I., Liang, I. P., & Liang, J. (2015). Marketing Intelligence & Planning Article information : Marketing Intelligence & Planning, 33(5), 763–783.

Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). New York: Mc Graw Hill.

Duffett, R. G. (2015). Facebook Advertising’s Influence on Intention-to-purchase and Purchase amongst Millennials. Internet Research, 25(4), 498–526. https://doi.org/10.1108/IntR-01-2014-0020.

Goetz, S. (2015). The Choice-Intention. American Philosophical Quarterly, 32(2), 177–185.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate Data Analysis. Upper Saddle River, NJ: Pearson Prentice Hall.

Hartogh, G. D. (2014). The Authority of Intention. Ethics, 115(1), 6–34.

Hawkin, D. I., & Mothersbough, D. L. (2014). Consumer Behavior (12th ed.). New York: Mc Graw Hill.

Hinduan, Z. R., Suherman, H., Pinxten, W. J. L., Alisjahbana, B., & Hospers, H. J. (2013). HIV-related Knowledge and Attitudes among Indonesian Prison Officers. International Journal of Prisoner Health, 9(2), 92–102. https://doi.org/10.1108/17449201311326961.

Laucereno, S. F. (2018, Maret 8). Jumlah Pegawai Bank Menyusut. Retrieved from https://finance.detik.com/moneter/d-3904720/jumlah-pegawai-bank-menyusut.

Li, H., Zhang, Y., Tong, H., Tong, Q., & Liu, D. (2011). Study on Psychological Crisis Evaluation Combining Factor Analysis and Neural Networks. Psychology, 02(02), 138–142.

Liputan6.com. (2018, April 30). Perbankan Syariah Jadi Program Studi Terfavorit Peserta SPAN PTKIN. Retrieved from https://www.liputan6.com/news/read/3495106/perbankan-syariah-jadi-program-studi-terfavorit-peserta-span-ptkin.

Mohaidin, Z., Wei, K. T., & Murshid, M. A. (2017). Factors Influencing the Tourists’ Intention to Select Sustainable Tourism Destination: A Case Study of Penang, Malaysia. International Journal of Tourism Cities, 3(4), 442–465. https://doi.org/10.1108/IJTC-11-2016-0049.

Rahman, A., Ebrahim, A., & Rahman, S. (2017). Consumers and Halal Cosmetic Products : Knowledge, Religiosity, Attitude and Intention. Journal of Islamic Marketing, 6(1), 148–1. https://doi.org/10.1108/JIMA-09-2013-0068.

Rochmatin, L. (2018). Prodi Berbau Syariah Paling Diminati di Ujian Masuk PTKIN 2018. Retrieved from http://jogjapolitan.harianjogja.com/read/2018/05/23/512/917967/prodi-berbau-syariah-paling-diminati-di-ujian-masuk-ptkin-2018.

Rokeach, M. (1996). American Association for Public Opinion Research. Public Opinion Quarterly, 60(4), 515–541.

Sekaran, U., & Bougie, R. (2016). Research Methods for Business (7th ed.). West Susex: Willey.

Shah, N., & Soomro, B. A. (2017). Investigating Entrepreneurial Intention among Public Sector University Students of Pakistan. Education+Training, 59(7/8), 841–855. https://doi.org/10.1108/ET-11-2016-0168.

Teng, C., & Wang, Y. (2015). Decisional Factors Driving Organic Food Consumption Generation of Consumer Purchase Intentions. British Food Journal. https://doi.org/10.1108/BFJ-12-2013-0361.

Velleman, J. D. (1997). How To Share An Intention. Philosophy and Phenomenological Research, 57(1), 29–50. DOI: 102307/2953776.




DOI: https://doi.org/10.18326/muqtasid.v10i1.69-79

Refbacks

  • There are currently no refbacks.




                                                                

Creative Commons License

MUQTASID by http://muqtasid.iainsalatiga.ac.id/ is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

MUQTASID Jurnal Ekonomi dan Perbankan Syariah IAIN SALATIGA p-ISSN: 2087-7013, e-ISSN: 2527-8304